pin.com

Designing a Visually Engaging Onboarding Journey

SaaS
UI/UX
Web & Mobile

Context

Pin.com is an AI-driven recruitment platform that helps companies streamline their hiring process, from sourcing candidates to scheduling interviews. The onboarding experience for new companies is crucial to ensuring they can quickly and efficiently integrate Pin.com into their hiring workflow.

Problem

Companies looking to adopt AI-driven recruitment tools often face challenges in understanding how to integrate them into their existing workflows. The lack of an intuitive onboarding experience will slower adoption, user frustration, and underutilization of Pin.com’s full capabilities.

Design Philosophy

The design philosophy for onboarding focused on "simplifying complexity through guidance." Key principles included:

Clarity: Ensure every step is clearly communicated to avoid confusion.


Engagement: Use interactive elements to keep users invested in the process.


Efficiency: Reduce redundant steps and optimize for quick completion.


Customization: Allow companies to configure settings according to their hiring needs.

Kicking Off the Design

The design process started with mapping out the onboarding journey to identify friction points and areas for improvement. Key aspects of the new design included:

A guided setup wizard that simplifies account registration.

A progress tracker to ensure users know where they are in the process.

Intuitive UI components that reduce cognitive load and increase usability.

Read Next