Metafy
Designing a Scalable Subscription Model for Coaches
Context
Metafy is a leading coaching platform that connects professional gaming coaches with players who want to improve their skills. A highly requested feature from coaches was the ability to offer lesson subscriptions, allowing them to provide structured, recurring training sessions while generating consistent revenue.
The Lesson Subscription feature was designed specifically for coaches, enabling them to set up multiple subscription tiers with customized benefits, streamline lesson scheduling and gain financial stability through recurring revenue streams.
Problem
Coaches on Metafy previously had to rely on one-time session bookings, making it difficult to build structured training programs and retain students long-term. This manual approach led to inconsistent earnings and required extra effort to maintain engagement with students.
Design Philosophy
The design philosophy focused on "effortless management and financial growth." Key principles included:
Clarity: Ensure all earnings, schedules, and subscribers are easy to track at a glance.
Automation: Minimize manual setup and management for coaches.
Flexibility: Allow coaches to adapt subscription models to their training style.
Scalability: Enable coaches to grow their subscriber base with minimal effort.

Kicking Off the Design
The design process began with mapping out the coach experience, identifying pain points, and understanding how to make the subscription model work for their needs.


