Ender
Creating Safe and Fun Experiences for Kids with Parental Controls
Context
Ender allows kids to safely play and make new friends online. The product includes daily supervised play sessions for children aged 6-13 to enjoy games like Minecraft or Roblox while socializing together. Ender helps parents ensure their kids safely make friends and develop social skills under live adult supervision.
Problem
Parents often worry about their children’s safety and the amount of time they spend gaming. Many parents want tools to help them manage and control their kids’ gaming activities on Ender. They need simple settings to limit playtime, restrict access, and ensure a safe and age-appropriate experience.
Without these controls, it’s challenging for parents to feel confident about their kids’ online gaming habits. Addressing these concerns is key to building trust and creating a safe and enjoyable environment for families.

Research & Insights
The primary users of the parental controls are parents. They need an intuitive and accessible way to manage and adjust settings at any time within the platform.
The secondary users are kids. The platform should seamlessly reflect the parental control settings, ensuring that kids can clearly see and understand any restrictions or changes in their app experience. This ensures transparency and creates a balanced experience that prioritizes both safety and enjoyment.
Inspiration & Moodboard

For inspiration, we looked to leading platforms like Netflix, Prime Video, and Roblox, which offer robust parental controls and restrictions for child profiles.
The moodboard reflected these inspirations with visuals of clean and modern dashboards, bright and approachable color schemes, and clear typography to ensure ease of use.
Goals
After thorough brainstorming sessions with our team, we identified and set specific goals to address the needs of both parents and children on the Ender platform. Our objective was to design a robust and intuitive parental controls feature that empowers parents to manage their child’s experience effectively, while ensuring a safe and enjoyable environment for kids.
“We want parents to feel empowered and confident about their kids’ online activities. These controls are not just about restrictions but about creating a balanced and secure experience for families.”- Gautam Barghava, CEO at Ender
By defining these goals collaboratively, we ensured the features were aligned with user needs and could be seamlessly integrated into the platform for maximum accessibility and impact.

Design Philosophy
Our design philosophy centers around creating an experience that is intuitive, clean, and effortless for parents to navigate. We aimed to minimize complexity, ensuring that even first-time users could easily access and manage parental controls without confusion. Simplicity and clarity were at the heart of every design decision, enabling parents to focus on what matters most: their child’s safety and enjoyment on the platform.


Kicking Off the Design
With our goals and design philosophy clearly defined, we began the design process by translating ideas into actionable solutions. We started by creating user flows to map out how parents would access and interact with the parental controls. From there, we developed wireframes that prioritized clarity and ease of use, ensuring every element aligned with our vision of a simple, intuitive interface.
Collaboration was key during this phase, with input from our team and stakeholders helping to refine the initial concepts. Our focus remained on creating a seamless experience that parents could rely on, laying the foundation for a polished, user-friendly solution.




Displaying Feedback for Kids
Parental Controls in Onboarding
Closing Notes
75% of parents on Ender started using the parental controls within the first month of release.
On average, parents customized 3 settings per child, with "time limits" being the most used feature.
90% of parents reported feeling more confident about their child’s safety on the platform after the update.
85% of surveyed parents found the controls "intuitive and easy to use.
Kids reported fewer interruptions in their play sessions, with parental restrictions clearly communicated in advance.
50% reduction in support tickets related to account management, as parents could handle settings themselves.
The parental controls in Ender empower parents to manage safety and screen time while ensuring kids enjoy a fun and secure gaming experience. This feature strengthens trust and aligns with Ender’s mission to create meaningful online interactions for families.